By: Zhane Thomas Of all the many steps that go into opening a business, including handling the financials, formalizing a business plan, and coming up with ways to reach your target audience, it’s easy to overlook one of the most obvious intricacies: picking the right place to plant your busines...
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By Bill Moro, Owner of Martinizing Cleaners of Allentown/Lehigh Valley When you think of a traditional dry cleaner, you think of a brick-and-mortar store with clothing racks full of pressed clothing wrapped in plastic, but what if I told you it evolved? Seventeen years ago, I started what might s...
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In business, reputation is everything. For more than 75 years, Martinizing Cleaners has been a trusted name in garment care — a brand that families, professionals, and communities have turned to for quality, consistency, and service they can count on. But Martinizing’s legacy isn’t just about...
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By: Joe Hebeka, Vice President of Clean Brands For over 25 years, I've been fully invested in the drycleaning industry, first starting as an independent owner, and now, working as the Vice President of the largest dry cleaning franchisor in the world. During my time, I've been involved ...
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