A Legacy of Trust: Why Martinizing Cleaners Has Led the Industry for Over 75 Years

In business, reputation is everything. For more than 75 years, Martinizing Cleaners has been a trusted name in garment care — a brand that families, professionals, and communities have turned to for quality, consistency, and service they can count on.

But Martinizing’s legacy isn’t just about its past — it’s about how that reputation continues to create opportunity for franchise owners today.

A Brand Customers Already Know and Trust

When customers drop off a suit, dress, or specialty item, they’re trusting you with something personal and valuable. That’s why brand recognition matters. Martinizing Cleaners has built its reputation on decades of reliable service, professional standards, and a commitment to quality.

That trust isn’t just felt by customers — it’s reflected in our franchise network too. Many Martinizing franchisees are legacy owners, passing their stores down through generations of their families. This long-term commitment speaks volumes about the strength, stability, and profitability of the Martinizing model.

And with locations across 7 countries, Martinizing isn’t just a household name in the U.S. — it’s an internationally recognized leader in garment care.

Leading the Industry Through Innovation

While Martinizing has a rich history, it’s also a brand that has consistently evolved. From introducing modern dry cleaning technologies to adopting eco-friendly practices that meet today’s sustainability expectations, Martinizing has stayed ahead of customer needs.

Through our partnership with GreenEarth® Cleaning, Martinizing locations use a proprietary liquid silicone process that is environmentally non-toxic, non-hazardous, and gentle on clothes — delivering exceptional results while reducing environmental impact. Customers not only love the way their clothes look, but also appreciate knowing their garments are being cleaned in a safer, more sustainable way.

Today’s Martinizing Cleaners offer:

• Professional dry cleaning services trusted for decades.

• Specialty garment care such as wedding gown preservation, leather and suede cleaning, and alterations.

• Pickup and delivery services that meet the demands of modern lifestyles.

Why Trust Matters for Franchisees

For entrepreneurs, brand trust translates into customer loyalty and repeat business. Unlike many retail or service industries where customers shop around, dry cleaning and garment care customers tend to stay loyal to a single provider once they find one they trust.

That loyalty, combined with Martinizing’s reputation, creates steady, recurring revenue and a customer base that lasts for decades. Add to that the eco-friendly innovation of GreenEarth Cleaning, and franchise owners gain a powerful competitive advantage in their markets.

A Legacy You Can Build On

Martinizing Cleaners has led the garment care industry for more than seven decades by blending reputation, reliability, and innovation. For franchise owners, that legacy is more than history — it’s a foundation for growth.

When you invest in Martinizing, you’re not starting from scratch. You’re building on a trusted, international brand that has stood the test of time, powered by franchisees who have passed their businesses on for generations.