Finding a Home for Our Franchise: How Martinizing Coached Us Through Our Commercial Leasing

By: Zhane Thomas Of all the many steps that go into opening a business, including handling the financials, formalizing a business plan, and coming up with ways to reach your target audience, it’s easy to overlook one of the most obvious intricacies: picking the right place to plant your busines...

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Thriving Without a Storefront: Why My Route-Only Martinizing Cleaners Business Works

By Bill Moro, Owner of Martinizing Cleaners of Allentown/Lehigh Valley When you think of a traditional dry cleaner, you think of a brick-and-mortar store with clothing racks full of pressed clothing wrapped in plastic, but what if I told you it evolved? Seventeen years ago, I started what might s...

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