JACKSONVILLE, Fla. (June 13, 2024) — Clean Brands™, LLC, the largest dry cleaning and laundry company in the world and franchisor for Martinizing® Cleaners, has announced new ownership of its Martinizing Jacksonville location.

Located at 1607-1 University Blvd W, the family-run business has proudly served the greater Jacksonville area since 2002, when husband-and-wife duo, Dave and Cynthia Olson, first joined the franchise. Together, the Olsons have provided Jacksonville and its surrounding communities with internationally recognized dry cleaning services through their store and a convenient doorstep pick-up and delivery service available from 7 AM to 6 PM during the week, and 9 AM to 3 PM on Saturdays.

The company will continue to offer unparalleled garment services under the new leadership of Gavin Smith. Smith also owns a Martinizing Cleaners in Fleming Island.
“Cynthia and Dave built a successful business in Jacksonville for the past twenty years, and my main priority is to let our past, present, and future clients know that the company they’ve become comfortable with isn’t going anywhere,” said Smith. “They are incredible people and have fully embraced me, which has allowed for a seamless transition. The Olsons’ presence cannot easily be replaced. Their work ethic and commitment to our clients and the community will remain a vital part of our culture. I am looking forward to building on what they have created.”

Over the past 22 years, the Olsons made a lasting impression on the Jacksonville community. Originally joining the dry cleaning industry as the solution to their search for second careers, the pair quickly fell in love with the business and the people it allowed them to meet. Their philanthropic efforts include support for the community’s annual nativity scene, contributions to the Salvation Army, and countless warm welcomes to new community members, which Smith plans to continue.

“People connect with people,” said Cynthia. “Although we didn’t have experience in the industry before opening our Martinizing Cleaners, Dave and I had plenty of experience helping people – that’s what allowed the business to instantly click for us. Our work venture quickly became part of who we are as people, and it’s hard to leave that behind, but we know it’s time. We’re incredibly grateful for the relationships we’ve built along the way and the people we’ve gotten to help over the years, but we know that Gavin has the tools and know-how to continue our business’ reputation and even improve upon it.”

Martinizing Cleaners is celebrating its 75th anniversary as the leader in dry cleaning since 1949. The brand’s business model prioritizes convenience without sacrificing professionalism. With flexible pickup and delivery routes, nearby residents have unrestricted access to a wide array of garment services. These services include but are not limited to dry cleaning, shirt laundry, alterations, wash & fold, bulk laundry, leather cleaning, wedding gown cleaning, wedding gown preservation, and comforter cleaning.

In addition to a superior product and service, Martinizing Cleaners locations utilize environmentally 100% non-toxic cleaning solutions and processes provided by GreenEarth® Cleaning, which is also celebrating its 25th anniversary in 2024. Using GreenEarth’s solutions and the latest technology in equipment, Martinizing Cleaners is one of the few dry cleaners able to claim there is no hazardous waste in their process. Their environmentally friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

Learn more about Martinizing Cleaners of Jacksonville by calling 904-230-2295, or by visiting the company website at

About Martinizing Cleaners
As part of Clean Brands, Martinizing Cleaners is among the largest U.S.-based garment care franchise systems with more than 350 locations in seven countries including the U.S., Canada, Ecuador, Hong Kong, Indonesia, Japan, and Peru. Martinizing Cleaners has been the leader in dry cleaning since 1949, standing as one of the internationally most recognized names in garment care. For more information, visit

Clean Brands™, LLC
Based in Naples, Fla., Clean Brands owns Lapels Cleaners; Martinizing Cleaners; 1-800-DryClean, Pressed4Time, Dry Cleaning Station and Bizziebox. Collectively, the brands have 350 plus stores in 40 states and nine countries. Clean Brands corporate office is located at 711 5th Avenue South, Naples, FL 34102. For more information, visit

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