World’s Oldest Dry Cleaning Franchise Launches 75th Anniversary Celebration

Martinizing Cleaners Continues to Lead Dry Cleaning Industry Through Numerous Consumer Clothing and Cleaning Trends

NAPLES, Fla. (June 10, 2024)Martinizing® Cleaners, the oldest dry cleaning franchised brand, unveiled an updated logo to reflect the brand’s celebration of its 75th anniversary. Since its 1949 founding in Buffalo, N.Y. by Henry Martin, the brand has grown to more than 350 store locations operating across seven countries including the U.S. and Canada. The logo, which includes a silver “75” behind the iconic royal blue Martinizing Cleaners logo, can be seen on all websites and marketing collateral.

“Celebrating 75 years of franchising the Martinizing brand showcases the remarkable collaboration between our franchise owners and corporate team over the years,” said Kevin DuBois, CEO of Clean Brands™ LLC, franchisor of Martinizing Cleaners. “We remain leaders in redefining “The Future of Garment Care™,” adapting to generations of evolving customers. We are thrilled about our prospects for the next generation of garment care customers, leveraging advanced technology and the exclusive GreenEarth® cleaning solution, the world’s only 100% non-toxic, environmentally friendly dry cleaning solution. That, coupled with our convenient pickup and delivery service for wash and fold and dry cleaning garments, presents an exciting opportunity for our brand.”

Henry Martin founded Martinizing Cleaners upon the belief that smaller, full-service dry cleaning plants could be more cost-effective while providing faster local service. Within five years of its founding, the company began franchising and grew its footprint into Europe, and by the 1950s, Martinizing had already become an international household name.

Clean Brands™ LLC, the largest dry cleaning and laundry company on the planet, purchased Martinizing Cleaners in 2021.

“Martinizing Cleaners has defined our industry since its inception, but at the same time we have constantly evolved,” said DuBois, “While the clothes we wear and our cleaning needs may have changed, our dedication to service has not. Our clients benefit from the utilization of our GreenEarth® Cleaning solution, the world’s most recognized eco-friendly cleaning process. We have also evolved in today’s work-from-home environment that has allowed us to expand our delivery service options.”

Martinizing Cleaners provides the highest quality garment care services in the industry. These services include dry cleaning, shirt laundry, alterations, wash and fold, bulk laundry, leather cleaning, wedding gown cleaning, wedding gown preservation, and comforter cleaning.

For more information on Martinizing Cleaners, please visit

About Martinizing Cleaners

As part of Clean Brands, Martinizing Cleaners is among the largest U.S. based garment care franchise systems with more than 350 locations in seven countries including the U.S., Canada, Ecuador, Hong Kong, Indonesia, Japan and Peru. Martinizing Cleaners has been the leader in dry cleaning since 1949, standing as one of the internationally most recognized names in garment care. For more information, visit

 Clean Brands™, LLC

Based in Naples, Fla., Clean Brands owns Lapels Cleaners; Martinizing Cleaners; 1-800-DryClean, Pressed4Time, Dry Cleaning Station and Bizziebox. Collectively, the brands have 350 plus stores in 40 states and nine countries. Clean Brands corporate office is located at 711 5th Avenue South, Naples, FL 34102. For more information, visit


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